The global travel market is growing exponentially. As current leaders increase their sales, new players with attractive commercial proposals are invited to participate. However, this also means margins are reduced every day and it gets harder to attract new customers.
Companies have understood their need to analyze and understand the data that emerges from their commercial activity. Now firms have a CDO and BI manager. But to keep evolving, we need to know our clients: their tastes, preferences, and even temporary tendencies. The objective should be to tailor our offer to our clients, in a market as dynamic as the one Travel has become.
The transformation the digital world
brought about helps with client
A new concept associated with Big Data can help this tailoring process: Dark Data, which aids us in discovering information that actually passes through our fingertips, and yet we ignore!
The transformation the digital world brought about helps with client preferences: favourite destinations, most requested dates, conditions in which to travel, even the extra services expected in trips. In a nanosecond from an OTA or meta-search engine, we receive thousands of travel requests with each customer’s predilections. The global travel market tends to complete integration, so in each transaction we find a gold nugget. Plus such a detailed knowledge allows us to anticipate actions that will result in a significant cost reduction, to improve the efficiency of our service.
Being able to immediately adapt an offer
in real time is the difference between
selling and stalling.
The internet forces immediate action with real-time information and split-second decision-making. Being able to immediately adapt an offer in real time is the difference between selling and stalling. Analysing millions of data you now disregard will bring new insights and business opportunities, taking your company into the data era.
The Datumize Company is the world first "Dark Data" software company that Captures 99% of all operational Data, Unlocking this data giving you access to analyze core, previously unknown "Dark Data".
Datumize allows companies from the Travel Industry as tour operators, airlines, and hotels to maximize revenues, optimize prices, discover new business opportunities and tendencies and understand customer behaviours.
Our innovative technology integrates with any system non intrusively to capture and processes in real time availability requests and the responses offered in all sales channels.
Some additional references you might be interested:
written by Javier Uriagereka