The customer journey for a travel purchase is complex, as emotional aspects come into place together with other factors as location, services, price, etc. Depending on the type, duration and distance of the travel, the research and consideration phase can be too long. Here you have the top 6 trends that are defining the current travel booking customer journey.
According to Michael Julian, Technical Coordinator of the UNWTO Statistics and Trends Programme, “We are heading for another new record in international tourism this year with higher growth than the average increase since 2010”
IPK International is forecasting that 2018 will be yet another year with positive growth rates in worldwide outbound trips (source: ITB World Travel Trends Report 2017/2018)
This sends a loud signal to market leaders and new actors that have emerged from extensive technological development to be able to attract new clients and of course, maintain the ones they already have.
Seeking to increase and reinvest profits by generating greater attraction to customers? (To discover destinations, understanding the types of accommodation and services that travelers want?) If your goal is to increase and adapt putative offers to the demands of current or future customers, you need to pay attention to dark data that flows through the web. Integrating web services among the different systems in the (now heavily digitalized) Travel industry, we have found a data source that provides great value, especially within hotel chains and resorts. Wherever the hotelier wants to understand customer behaviors, so as to increase revenue and optimize resources, reducing operating costs.
The global travel market is growing exponentially. As current leaders increase their sales, new players with attractive commercial proposals are invited to participate. However, this also means margins are reduced every day and it gets harder to attract new customers.
What did Alexander the Great, Marco Polo, Christopher Columbus, or Amelia Earhart share? Aside from smarts and guts, data. Although all those data combined fit in your smartphone—in sleep mode.
Each of us travels more than Alexander, Marco, Christopher or even Amelia—combined… This too is big, this time for travel market leaders and new actors alike, with great deals emerging by the day. Of course, that also means commercial margins are reduced by the minute and it becomes harder to attract new customers.
Web Services is by far the most ubiquitous technology used for integration purposes. You always come across it in a B2B discussion, with either business or technical stakeholders. In Travel industry, web services account for +40% of total integrations. This technology has a broad history and many branches that make it suitable to meet a broad range of solutions. In this article, we explain the basics on web services technology, detail some of the most common extensions, such as SOAP, and provide interesting Travel industry examples on how this technology is used to solve real challenges.
