The business entities operating in the retail industry are facing a significant challenge in satisfying their clients. The reason for this are the constantly evolving customer demands, needs, and...
Author: Zornitsa Stoycheva
Retailers have broadly recognized the importance of data to generate compelling sales insights and customer intelligence. Nevertheless, there is still a long way to go until we see retail companies...
Author: Carlota Feliu
Data Integrity is a concept used to refer to the accuracy and reliability of data. Also, the integrity quality of data comprises completeness, homogeneity, coherence, and commitment to the original....
Author: Carlota Feliu
Data Integration is the process that allows combining heterogeneous data from different sources in the format and structure needed for the final applications. Thanks to Data Integration different...
Author: Carlota Feliu
Today, digital and physical environments are integrated. Within the travel industry, only an omnichannel customer experience strategy will do. ...
Author: Carlota Feliu
During the last decade, the ubiquity of mobile devices in our lives and the digitalization of communication channels have radically transformed the landscape of B2C, especially in retail. Consumers...
Author: Julien Dallemand
Digital transformation in retail banking facilitates the creation of awesome customer experiences Digital disruption and innovations are entering the financial sector from multiple directions and...
Author: Anastasiia Zamiatina
During the last ten years, the border that separated the digital world from the physical world has blurred a lot. The ubiquity of mobile devices in our lives and the digitalization of communication...
Author: Julien Dallemand
With the growth of in-store retail analytics, businesses can finally monitor retail performance in a range of new ways. Even more, they can make informed decisions around important metrics using the...
Author: Anastasiia Zamiatina
Today, numerous factors influence purchasing behavior, from the economy to convenience. In response, retailers have to deploy a more agile approach to th demand planning. ...
Author: Carlota Feliu
