Best practice: How to excel in customer experience as a hotelier
Almost every company in the hospitality industry knows that the key to success is customer experience. Moreover, customer...
Author: Carlota Feliu
Almost every company in the hospitality industry knows that the key to success is customer experience. Moreover, customer...
Author: Carlota Feliu
In an online-dominated market, every hotelier strives to craft sale success through direct bookings. This is because direct bookings have the lowest acquisition cost. Whilst comparison sites and...
Author: Carlota Feliu
The cutthroat competitive hotel industry requires hospitality service providers to get more creative with their advertising and marketing strategies. Due to the high number of players in the...
Author: Carlota Feliu
Once, the prospect of having more than one power outlet in a hotel room was exciting. Now, there are numerous examples of innovation in the hotel industry. In 2018, hotels have to up their game to...
Author: Carlota Feliu
Data analysis continues to be the backbone of modern business advancement. Robust analytics can support intelligent marketing and logistics strategy, target customers, and unlock efficiencies....
Author: Carlota Feliu
In the prime of the online era, hospitality industry firms have weathered immense amounts of change and evolution to expand netsales.
Author: Carlota Feliu
In the online era, competition is more aggressive than ever. In the travel industry, hotel sales are extremely competitive, with every brand vying for direct bookings. ...
Author: Carlota Feliu
Today, the major business imperative in the hotel industry is to increase efficiency – so an accurate sales forecast is crucial. ...
Author: Carlota Feliu
AirBnB has for years now been an iconic disruptor in the hospitality industry, with impacts on the traditional distribution model. Just this year, they announced the deployment of a platform...
Author: Carlota Feliu
For hotel guests, booking is a long process that requires hours of time and effort, from research stages to the point they step foot in the hotel lobby. There is no one path to booking, but most...
Author: Carlota Feliu
