WiFi access used to be something you would begrudgingly purchase at great cost if you needed to get access to your email while you are at a hotel. Recent statistics from a survey conducted by Roomzzz
Author: Max Clarke
During the last few years, many companies have been widening their approach to data analytics, thinking of their analytics as a broad strategy. So they jumped from having analytics siloed in each...
Author: Carlota Feliu
The most significant challenge for hotel distribution today is finding the right balance between direct channels and OTAs. Surprisingly, the answer to this predicament may lie with a sales agent. ...
Author: Carlota Feliu
Almost every company in the hospitality industry knows that the key to success is customer experience. Moreover, customer...
Author: Carlota Feliu
In an online-dominated market, every hotelier strives to craft sale success through direct bookings. This is because direct bookings have the lowest acquisition cost. Whilst comparison sites and...
Author: Carlota Feliu
The cutthroat competitive hotel industry requires hospitality service providers to get more creative with their advertising and marketing strategies. Due to the high number of players in the...
Author: Carlota Feliu
Once, the prospect of having more than one power outlet in a hotel room was exciting. Now, there are numerous examples of innovation in the hotel industry. In 2018, hotels have to up their game to...
Author: Carlota Feliu
Data analysis continues to be the backbone of modern business advancement. Robust analytics can support intelligent marketing and logistics strategy, target customers, and unlock efficiencies....
Author: Carlota Feliu
In the prime of the online era, hospitality industry firms have weathered immense amounts of change and evolution to expand netsales.
Author: Carlota Feliu
In the online era, competition is more aggressive than ever. In the travel industry, hotel sales are extremely competitive, with every brand vying for direct bookings. ...
Author: Carlota Feliu
