For hotel guests, booking is a long process that requires hours of time and effort, from research stages to the point they step foot in the hotel lobby. There is no one path to booking, but most...
In the travel industry, a customer’s online purchasing behavior is a complex digital landscape. Therefore, there are many important shopper insights that require analysis. This is for numerous...
One of the main challenges for Hospitality or Hotel executives is achieving the right balance between maintaining memorable guest experiences and meeting the margins and profit obligations. That’s...
