Is it possible to ensure every visitor to a hotel’s website converts into a booking? Do innovative tools exist to make this goal a reality?
Despite all the resources that hoteliers are investing in digital marketing, not every visitor to a property’s website will convert. Statistically, only 1 in every 100 visitors will book. Indeed, it would be near impossible to reach a conversion rate of 100% – but there are new, innovative tools to encourage more customers to book direct. Here, we run down 5 strategies to turn browsers into bookers.