Today’s economy is in a state of constant flux, with new, dramatic disruptors appearing all the time. Despite how sudden these changes may seem, the vast majority are the result of incremental...
Author: Carlota Feliu
Constantly emerging technologies enable telecom companies to redesign and deliver new high-quality levels of customer interaction. Although improving customer experience is considered one of the...
Author: Anastasiia Zamiatina
Almost every company in the hospitality industry knows that the key to success is customer experience. Moreover, customer...
Author: Carlota Feliu
The way that companies deliver quality customer service has changed significantly in the past two decades. Once, there was a limited number of ways consumers could contact a business; they either...
Author: Carlota Feliu
Customers are critical to a business’s sustainability and success. Therefore, companies need to strive to meet customer requirements.
Author: Carlota Feliu
During the last ten years, the border that separated the digital world from the physical world has blurred a lot. The ubiquity of mobile devices in our lives and the digitalization of communication...
Author: Julien Dallemand
The determinants of demand refer to the quantities of a product or service consumers are ready and able to purchase. Economic demand...
Author: Carlota Feliu
Understanding what customers want is the key to success. Therefore, consumer insights are indispensable when devising a marketing strategy. ...
Author: Carlota Feliu
Customer intelligence is about generating both smart and useful insight into customers. To gather customer intelligence, a company must draw on data from multiple sources and analyze with a purpose...
Author: Anastasiia Zamiatina
Customer loyalty cards are becoming very popular, particularly in the travel industry. Many companies are moving from a proprietary scheme to including more partnerships. ...
Author: Carlota Feliu
