A digital user experience (UX) used to be just your website; its design, navigation, colors, performance speed, etc. Today, it is about all the technology related to your brand. For the hospitality...
Author: Isabel Van Rees
According to a PWC research conducted in 2019, millennial travelers will account for more than 50% of all global hotel guests in 2020. Such “millennial flow” is a prerequisite for many changes in the...
Author: Zornitsa Stoycheva
The retail industry is a complex field, where businesses have to focus on several critical areas for the success of their operations: starting from supplier collaboration and return policies,...
Author: Zornitsa Stoycheva
Adopting a customer-centric marketing approach is not an easy task, especially for companies who have already established their own type of marketing culture. Until now, most of the business...
Author: Zornitsa Stoycheva
On a yearly basis, billions of people use the services of travel companies. And that is not only for leisure, but also for business purposes, or even for the popular trend called bleisure. That has...
Author: Zornitsa Stoycheva
In the past few years, the digital marketing trend has expanded tremendously, and the majority of companies started claiming to have adopted this new marketing strategy. Nonetheless, recent...
Author: Zornitsa Stoycheva
Cross data is a particularly valuable asset in the travel industry. It gives a full, 360-degree view on the customers, taking into account the characteristics of the different target groups. Find...
Author: Zornitsa Stoycheva
According to research conducted by Hubspot, "6% of expanding companies highlighted that customer satisfaction is a key component to their growth." But in order to ensure high-level customer...
Author: Zornitsa Stoycheva
One of the main focuses of innovations and digital transformation plans in corporations is Customer Intelligence. Companies need to understand their customer segments, behaviors, and journeys to be...
Author: Carlota Feliu
Hotels are continually generating data. The PMS, booking platforms, POS systems, WiFi technologies,... many systems participate in this continuous data generation. And despite it is obvious for all...
Author: Carlota Feliu
