Having an effective strategy is key to the success of every company. But it is even more essential when we transform our business model, introduce new products, reach new markets, or change the...
Author: Zornitsa Stoycheva
In order for one company to have a successful business strategy, it needs six essential things: smart planning and goal setting, constantly improving product, appropriate marketing channels,...
Author: Zornitsa Stoycheva
Retailers have broadly recognized the importance of data to generate compelling sales insights and customer intelligence. Nevertheless, there is still a long way to go until we see retail companies...
Author: Carlota Feliu
IDC DX Awards believe that at such a time like this, where technology is changing at an exponential rate, digital transformation has become more than just a choice, it is now rather an...
Author: Edwin Deponte
We all agree that now the client is who leads the transformation of businesses, from product innovations to service optimization. Any business that doesn’t put the customer at the center of the...
Author: Carlota Feliu
Since the appearance of the very first automated booking systems, the travel industry has become a technology-intensive sector. The success of any booking depends on the right communication between...
Author: Carlota Feliu
Today, innovation has been permeating all facets of our life. Manufacturing is one of the most vivid examples of the inevitable power of innovations and industrial breakthrough. We're already on...
Author: Anastasiia Zamiatina
Marketing and Sales are intrinsically and inexorably connected. While often considered separate departments, the Marketing and Sales teams are simply in charge of different aspects of the lead...
Author: Julien Dallemand
Nowadays, creating value and attracting new customers is becoming a real challenge. Companies are striving for innovation in hopes of surviving today’s hyper-competitive business landscape. They are...
Author: Julien Dallemand
In the hospitality industry, the guest experience is about more than you might think – in fact, it is a key element of your hotel marketing strategy. ...
Author: Carlota Feliu
