During the last decade, the ubiquity of mobile devices in our lives and the digitalization of communication channels have radically transformed the landscape of B2C, especially in retail. Consumers...
Author: Julien Dallemand
The most significant challenge for hotel distribution today is finding the right balance between direct channels and OTAs. Surprisingly, the answer to this predicament may lie with a sales agent. ...
Author: Carlota Feliu
The way businesses perceive corporate data has evolved a lot in the last two decades. Traditionally, corporate big data was seen simply as one facet of a technology project or one of the many...
Author: Julien Dallemand
Writing a marketing report is an obvious extension of any communications initiative or marketing campaign. However, a marketing...
Author: Carlota Feliu
What does “omnichannel” stand for in life insurance sector? Omnichannel is an approach that enables life insurers to provide integrated seamless experience to their users across the value chain...
Author: Anastasiia Zamiatina
This week, our guest contributor Amanda Peterson from Enlighted Digital gives a few tips that will help project managers in Industry 4.0 achieve amazing results. If you want to know more about...
Author: Amanda Peterson
What’s deep analytics? It’s application of complex data processing techniques to yield information from large and typically multi-source data sets that might have structured data, unstructured, and...
Author: Anastasiia Zamiatina
High-end, boutique travel agents know their clients inside out. They know their favorite destinations, flight carriers, and hoteliers, creating the customer the perfect tailor-made trip. ...
Author: Carlota Feliu
In an online-dominated market, every hotelier strives to craft sale success through direct bookings. This is because direct bookings have the lowest acquisition cost. Whilst comparison sites and...
Author: Carlota Feliu
Lean process improvement identifies which working processes are valuable and which are inefficient. This strategy aims to streamline workflows, minimize wastage, manage inventories, mitigate...
Author: Carlota Feliu
