Millennials are the trailblazers for new ways of booking travel – and these new trends are fast approaching. For millennials, travel is no longer carefully planned and booked far in advance – it is...
Author: Carlota Feliu
Major enterprises are steering digital initiatives to drive growth and operational efficiency. But which strategies are good digital transformation examples? ...
Author: Carlota Feliu
Businesses have more access to data than ever before. As a result, an organization’s BI analyst is an increasingly important role. ...
Author: Carlota Feliu
Cognitive learning describes the network of processes that facilitate the acquisition of knowledge and understanding. More specifically, the theory of cognitive learning combines the processes of...
Author: Carlota Feliu
Marketing is one of the fields where the influence of big data has been felt the most. Undoubtedly. In the era of data-driven marketing, marketers have access to tons of customer information which...
Author: Julien Dallemand
Enterprise data integration is the consolidation of data sets from various sources and formats. Enterprise data themselves are the...
Author: Carlota Feliu
During the last decade, the ubiquity of mobile devices in our lives and the digitalization of communication channels have radically transformed the landscape of B2C, especially in retail. Consumers...
Author: Julien Dallemand
The most significant challenge for hotel distribution today is finding the right balance between direct channels and OTAs. Surprisingly, the answer to this predicament may lie with a sales agent. ...
Author: Carlota Feliu
The way businesses perceive corporate data has evolved a lot in the last two decades. Traditionally, corporate big data was seen simply as one facet of a technology project or one of the many...
Author: Julien Dallemand
Writing a marketing report is an obvious extension of any communications initiative or marketing campaign. However, a marketing...
Author: Carlota Feliu
