We all agree that now the client is who leads the transformation of businesses, from product innovations to service optimization. Any business that doesn’t put the customer at the center of the...
Author: Carlota Feliu
Since the appearance of the very first automated booking systems, the travel industry has become a technology-intensive sector. The success of any booking depends on the right communication between...
Author: Carlota Feliu
Today, innovation has been permeating all facets of our life. Manufacturing is one of the most vivid examples of the inevitable power of innovations and industrial breakthrough. We're already on the...
Author: Anastasiia Zamiatina
Marketing and Sales are intrinsically and inexorably connected. While often considered separate departments, the Marketing and Sales teams are simply in charge of different aspects of the lead...
Author: Julien Dallemand
Nowadays, creating value and attracting new customers is becoming a real challenge. Companies are striving for innovation in hopes of surviving today’s hyper-competitive business landscape. They are...
Author: Julien Dallemand
In the hospitality industry, the guest experience is about more than you might think – in fact, it is a key element of your hotel marketing strategy. ...
Author: Carlota Feliu
Millennials are the trailblazers for new ways of booking travel – and these new trends are fast approaching. For millennials, travel is no longer carefully planned and booked far in advance – it is...
Author: Carlota Feliu
Major enterprises are steering digital initiatives to drive growth and operational efficiency. But which strategies are good digital transformation examples? ...
Author: Carlota Feliu
Businesses have more access to data than ever before. As a result, an organization’s BI analyst is an increasingly important role. ...
Author: Carlota Feliu
Cognitive learning describes the network of processes that facilitate the acquisition of knowledge and understanding. More specifically, the theory of cognitive learning combines the processes of...
Author: Carlota Feliu
