Datumize L2B Advanced Analytics - generating value from your requests data
We are happy to present our exclusive Datumize L2B Advanced Analytics!
This all-in-one product allows you to discover your traveller’s shopping patterns and measure your distribution system performance.
You can already enjoy a product designed to get compelling insights from data related to all the interactions your customers had during the whole booking funnel (availability, details, and booking) on any of your sales channels (web, app, API/XML). Moreover, now you can easily increase your booking conversion thanks to a detailed mapping of your traveler shopping behaviour (requests, interactions, search preferences, drop-off points). This product, Datumize L2B Advanced Analytics, will also help you analyze the conversion potential of your current product and catalog, as well as the match between your inventory offer and your customer demand.
Datumize L2B Advanced Analytics allows you to detect new sales opportunities, improve your customer experience with a better system performance, monitor and track issues, timeouts and overall technical performance in a real time mode. Should you be a wholesaler, a tour operator, an airline, a bedbank, a cruise operator, or an OTA, the only way to optimize your distribution is by understanding all your transactions.
Datumize L2B Advanced Analytics is software as a service that covers all your data chain ensuring capturing, processing, and visualization of your omnichannel distribution. It’s non-intrusive and GDPR compliant.
We are proud to announce the key product features:
Look to book (real demand vs bookings);
Lost sales tracking: no availability, no offer, technical/integration error, etc.;
Customer behaviour analysis: days in advance, travel aspirations (preferred destinations, time, etc.);
Catalog performance: offer and analysis, lack of availability, timeouts, errors or non-compliances;
General performance tracking, errors detection, alerts;
Customer journey: conversion ratios across steps (search-availability, pre-book-details).
After many years of working on various projects and developing travel solutions, we managed to create a unique real-time deep data analytics tool for travel operators that provides valuable insights. Based on previous customized solutions and our extensive business knowledge, Datumize L2B Advanced Analytics is already here to offer a holistic concept provided for the specific market segment.
In the data-driven era of today, companies increasingly rely on data to understand their customers, to analyze their demand or to track their operations performance. Data are the new fuel of business, but only 20% of what is collected can be used with the traditional systems. 70% of travel companies struggle with the amount and quality of data. Only 30% gathers third-party data and 15% free text data. More than 40% of customers’ requests become lost sales due to lack of response.
Our unique product featuring highly efficient interface and near real-time data suggests the combined view of the most relevant metrics from business and technical perspective. Its focus on customer behaviour, market segmentation, and lost opportunities metrics enable you to successfully extract valuable data and increase sales channels.
Put your requests data to work and explore new horizons for your business growth!