The integration of Dark Data has the immense potential to boost business performance and drive success. Yet, this is not all: These data can significantly contribute to Social, Environmental and Economic Sustainability of the business entities, facilitating them in supporting the United Nations Sustainable Development Goals.
In the long-run, such progress is expected to result in 380 million new jobs and 12$ trillion new market opportunities by 2030 on a global scale.
But how exactly Dark Data helps in achieving those? Well, it makes companies smarter and intelligent, and offers far more benefits than the other types of integrative data: