7 Trends Every Airline Should Follow in Their Global Marketing Strategies
Good marketing can help a company increase their sales and reach their full potential with their global marketing strategies. In this article we disclose 7 airline marketing strategies that are trending at the moment.
Recently, airlines marketing strategies have become more and more targeted and clever in order to compete for market share. Below is a list of seven global marketing trends that every airline should implement in their global marketing strategies.
Freshen up your Global Marketing Strategy
A good marketing plan strives to achieve maximum sales and attract new customers. This is the case for both product and service-oriented companies. Airlines have come up with a few innovative and impressive marketing ideas of late.
Tell a Story
Many airlines have learned how to market themselves through the process of storytelling. Modern marketing finds new ways of reaching customers by using real-life advertising scenarios. Storytelling has become a way to attract the attention of both current and potential passengers. Customers can relate to a company when they create an emotional attachment. For this reason, airlines create advertising that appeals to the emotional side of their consumer base.
Utilize Social Media Personalities
Social media has taken over the world. All a social influencer has to do is talk about a product on Twitter or Instagram and thousands of their followers immediately become potential customers. Smart airlines pay or allow social influencers to fly for free knowing it will attract an entirely new crop of future customers.
Some airlines like to highlight their giant, shiny planes. Others showcase celebrities in order to market their company. However, recently, many have decided to take a different approach. Experts have found that consumers are impacted more by a human approach than they are with opulence. One easy way for airlines to do this is to use their actual staff in their commercials and branding. Customers can relate to real people at work – they can’t relate to celebrities.
The Political Trump Card
We have seen an increase in airlines using a political approach when it comes to marketing. But this approach poses a real risk. If a marketing plan isn’t carefully tailored, it can have a negative impact. You have to be savvy when crafting a brand based on politics. You need a fine balance between a political message and your marketing slogan.
Stopovers for Travelling Enthusiasts
A number of airlines have tapped into passengers’ craving for adventure. They increase overall sales by offering discounted flights and stopovers. When given the chance to experience a new city, many passengers can’t resist. Passengers now prefer airlines that offer the best vacation stop over destinations while traveling. This small change in flight plans has increased profits for many airlines and may give some insights on how marketing strategies for airlines should be.
Welcome to the world of machines!
The airline industry faces a unique problem: customers want the convenience of a machine, but they crave the one-on-one interaction with an actual person. Airlines have invested in improving their machines and software to offer a more user-friendly process. They achieve flow and efficiency without treating customers like a herd of cattle.
Channel Uncertainty in Today’s Airline Industry
Unlike retail outfits, airlines have the unique problem of having to estimate their overhead. The costs of fuel, flight delays and other uncertainties make it harder for airlines to proactively set their bottom line. An effective marketing strategy for airlines must account for these uncertainties. Successful airlines build in a certain margin to compensate for these difficulties.
As the needs and demands of the modern passenger changes, so must airline marketing strategies. Airlines need to step up their game if they want to dominate the airline industry.