The customer journey for a travel purchase is complex, as emotional aspects come into place together with other factors as location, services, price, etc. Depending on the type, duration and distance of the travel, the research and consideration phase can be too long. Here you have the top 6 trends that are defining the current travel booking customer journey.
If after researching, comparing, and reading reviews; a customer lands in one of our distribution channels ready to purchase a trip we need to be sure that we have everything in place to convert. And that's the reason why many companies are implementing solutions like Datumize Real Demand: for monitoring and analysing the performance of all their sales channels in order to continually improve the booking experience for their customers, ensure they have the inventory needed to fulfil their customers' demand and quickly react if there is a technical issue in their distribution network.
