High-end, boutique travel agents know their clients inside out. They know their favorite destinations, flight carriers, and hoteliers, creating the customer the perfect tailor-made trip.
But, despite what a traditional travel booking agent can offer, nowadays most people book their vacations online. However, because a travel booking agent is online does not need to mean the service is impersonal. Now, a number of online travel retailers are deploying data-driven processes that analyze a customer’s preferences to personalize the booking process.